I take cosmetic companies for granted, considering them to be nothing more than an extremely profitable industry that can sell me idea alone that my lips will be the perfect shade of ruby for the next party I attend.
Yet the other day I had the privilege to watch the documentary, "The Powder and the Glory" on the foundations of cosmetic industry: Helena Rubinstein and Elizabeth Arden.
Much like the current DIY movements I was completely surprised by their entrepreneurial spirits - that and an intense frenemy relationship. It was an awakening to see how relative their products, concepts, and cosmetic styles are evident even today.
(Elizabeth Arden (Left) - Helena Rubinstein (Right))
As women, in a feminine industry, they were indubitably strong, competitive and proudly particular. Both Arden and Rubinstein provide an example of the successes that result from taking risks and being inventive. Like any campaign or effective advertisement they emulated the notion that anyone could be glamorous.
... they also suffered pitfalls for being incapable to modernize, translate to younger audiences, and rigidity when it came to expanding to new mediums (such as the television.) Today, parallels could be drawn between even the most minuscule start ups survival and how often they twitter/blog/update/email.
So, for the modern day Arden's and Rubinstein's, I provide you with the opportunity to learn from their fortunes and failure:
Business Networking on the Internet (Of course in no particular order!)
1.
Join Similar Groups - Like attracts like, right? Regardless of how much Rubinstein and Arden disliked each other, they were involved in the same social atmosphere and as a result the competition brought out more of their talents. Even John and Paul disagreed, but better songs were written as a result. So what is my point? Being around others who share the same interests can provide a platform for you to build yourself and your brand. If your hestiant to join because of competition or idea-theft, get over it darling. Ideas aren't new, and so what? You came up with one, now come up with something better.
2.
Be Genuine - Don't bother with being like anyone else, your personality is individual and savvy and evolved enough to be inspirational and educational. Innovators don't rest on their laurels for someone else to achieve their dreams - Arden and Rubenstein certainly didn't. Mentors are one thing, molds are another. If you write, write passionately. If you draw, draw what you eyes believe to be true. If you design, design with your imagination not your instructions.
3.
Ask questions - I don't believe that even the smartest, most skilled genius knows the answer to everything (and sometimes anything.) Arden and Rubinstein became accomplished because they asked the questions, what is beauty? What does it look like? Who would buy it? Always ask what it is you want to know more about. The answers may not come easily, or accurately, but there is knowledge out there. Resources are not found, they are cultivated. Your next accomplishment may not be the answer, but the question itself.
There are many things that can be gleamed from both women, so if you get the opportunity to read more about them or watch the documentary - I'd highly recommend it.
Lastly, dear readers, what would be 3 bits of advice you would recommend to someone who wants to be successful in the modern small business world? Selected answers will be posted in an upcoming blog!